Hi, I'm Kaelan.

I’m a one-stop-shop digital freelancer specializing in web design + development, digital marketing, and branding for tech, marketing, and internet businesses.

Web Design + Development

I combine my passions for graphic design, coding, digital marketing, and branding to produce beautiful, robust, and customer-oriented websites.

Online Lead Generation

I design and build online ad campaigns and sales funnels that bring businesses more customers on auto-pilot.

Chatbot Development

I build custom Messenger chatbots that automate lead gen + follow up, customer service, and other time-consuming business workflows.


Happy Clients

Jehan Zouak
Jehan Zouak
Marketing Manager, AML Oceanographic
Read More
"I had the pleasure of working with Kaelan for a year. In that time, he proved to be highly resourceful with an eye for detail on both the technical and artistic aspects of every project. Always professional and committed to quality work, I would not hesitate to work with Kaelan again."
Michael Giles
Michael Giles
Chief Engineer, UVIC AERO
Read More
"Kaelan went above and beyond our expectations in not only delivering a beautiful, responsive, and fast-loading website, but also in helping us redefine our communication strategy. He's amazing at what he does and always goes the extra mile."

About me.

I grew up, studied, and now work in beautiful Victoria BC, Canada. I’ve always had strong interests in art, design, and technology. These creative passions somehow led me to business school, where I began discovering my passions for marketing and entrepreneurship. During my studies I was fortunate enough to take a multitude of programming, visual arts, and marketing courses (alongside typical business courses) in Canada and France and put these skills into practice during internships and freelance work. I now package this rare set of complementary skills in a meaningful way to benefit businesses of all kinds. I’m specifically interested in working with tech startups to simplify and modernize their branding and communications through the creation of visually stunning digital assets. Please get in touch if you have a project you’d like to collaborate on!

Get in touch.

Branding Web Design + Development

Infinite Design House came to me looking for a fresh new look and website. I was given the creative freedom to find a colour palette, design, and UI/UX that matched their brand and vision. Both IDH and myself loved the end result.

Branding Web Design + Development Copywriting Digital Marketing

Troop was the first version of my current startup, BaseTroop. We have since altered the brand and design to better fit our new target customer segment. I still love this original design.

Web Design + Development Copywriting Digital Marketing

This project was the first real website I developed – and is still my most complex build. It included a custom eCommerce implementation that integrates with AML’s back-end ERP, Help Desk integration, Google Analytics tracking throughout, JavaScript customizations, multiple landing pages, and more. 

Web Design + Development Copywriting

This was a fun little project early on in my web dev career for a student engineering club at UVic. They build really cool drones. Their website needed to showcase their work in a way that would attract prospective student recruits and corporate sponsors. Their team was very happy with the result.

Branding Web Design + Development Copywriting

This one-page design for a French startup, EasyGaN, was a very interesting school project I had the pleasure of working on while studying in France. The challenge was to visually communicate their complex product in a simple way. The result was very well received.

Kaelan Smith

Your digital partner.


Branding Web Design + Development Copywriting Digital Marketing

A few months after starting Troop (previous project), we pivoted to focus our services on the real estate industry. A re-brand was in order. I’m currently exploring many styles, and am heading in the direction of this image (more to come soon).