Hi, I'm Kaelan 👋

Web Creator & Consultant in Victoria BC

I’m a one-stop-shop digital consultant specializing in website design and development, branding, and digital marketing. I also have a personal passion for building software products/businesses.

Web Design + Development

I combine my passions for graphic design, coding, digital marketing, and branding to produce beautiful, robust, flexible, and customer-oriented websites.

Online Lead Generation

I learn about your customers, develop irresistible offers, and design and manage digital ad campaigns and sales funnels that bring you new customers on autopilot.

Chatbot Development

I build custom Facebook Messenger chatbots that automate lead gen + follow up, customer service, and other time-consuming business workflows.

Website Portfolio

Happy Clients

Jehan Zouak
Jehan Zouak
Marketing Manager, AML Oceanographic
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"I had the pleasure of working with Kaelan for a year. In that time, he proved to be highly resourceful with an eye for detail on both the technical and artistic aspects of every project. Always professional and committed to quality work, I would not hesitate to work with Kaelan again."
Michael Giles
Michael Giles
Chief Engineer, UVIC AERO
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"Kaelan went above and beyond our expectations in not only delivering a beautiful, responsive, and fast-loading website, but also in helping us redefine our communication strategy. He's amazing at what he does and always goes the extra mile."

About me.

I grew up, studied, and now work in beautiful Victoria BC, Canada. I’ve always loved art, design, and technology. These creative passions ironically led me to business school, where I began discovering my passions for marketing and entrepreneurship. During my studies, I was fortunate to take a multitude of programming, visual arts, and marketing courses (alongside typical business courses) in Canada and France and put this knowledge to practice during internships, freelance work, and various entrepreneurial ventures. I now package this set of complementary skills in a meaningful way to benefit businesses of all kinds. I’m currently busy at Stikky Media leading a team of talented web designers & developers, helping dozens of businesses succeed online. I’m also building a SaaS product in my spare time as an excuse to learn more advanced software development. Although busy, I’m open to the odd consulting project/client.

Get in touch.

Branding Web Design + Development

Infinite Design House came to me looking for a fresh new look and website. I was given the creative freedom to find a colour palette, design, and UI/UX that matched their brand and vision. Both IDH and myself loved the end result.

Branding Web Design + Development Copywriting Digital Marketing

Troop was the first version of my current startup, BaseTroop. We have since altered the brand and design to better fit our new target customer segment. I still love this original design.

Web Design + Development Copywriting Digital Marketing

This project was the first real website I developed – and is still my most complex build. It included a custom eCommerce implementation that integrates with AML’s back-end ERP, Help Desk integration, Google Analytics tracking throughout, JavaScript customizations, multiple landing pages, and more. 

Web Design + Development Copywriting

This was a fun little project early on in my web dev career for a student engineering club at UVic. They build really cool drones. Their website needed to showcase their work in a way that would attract prospective student recruits and corporate sponsors. Their team was very happy with the result.

Branding Web Design + Development Copywriting

This one-page design for a French startup, EasyGaN, was a very interesting school project I had the pleasure of working on while studying in France. The challenge was to visually communicate their complex product in a simple way. The result was very well received.

Kaelan Smith

Your digital partner.

BaseTroop

Branding Web Design + Development Copywriting Digital Marketing

A few months after starting Troop (previous project), we pivoted to focus our services on the real estate industry. A re-brand was in order. I’m currently exploring many styles, and am heading in the direction of this image (more to come soon).